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IWCO Direct Chooses HP PageWide Web Presses to Accelerate Direct Marketing

US performance marketing solutions provider moving to all-digital production with investment in seven HP PageWide Web Presses.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

HP Inc. and IWCO Direct, a leader in US direct mail and other data-driven performance marketing solutions, announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses to drive the market for data-driven marketing communications solutions. The multi-million-dollar investment by IWCO Direct in seven high-volume HP PageWide Web Presses is the cornerstone of a $50 million investment being made by the company to continue to grow its performance marketing business using prima...

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